Vista Capital Partners
- Brand identity + design
- Campaigns + program
- Content development
- Search engine optimization
- Strategy + planning
- Web development + design
From our very first conversation, it was clear Vista didn’t fit the stiff, old-school wealth manager mold. They wanted a brand that felt like them: warm, smart, a little unconventional, and unmistakably Northwest.
Guided by our strategy work, we created a fresh brand identity and asset suite that blends sophistication with authenticity, setting Vista apart as a firm rooted in community and proud to do things its own way.
A digital experience that connects
The Vista digital experience is designed for clarity and connection, with a strong hierarchy, clean typography, intuitive navigation, and a confident, genuine voice. Behind the scenes, a flexible backend makes it easy for advisors to tailor the content around different client segments and needs.
Collateral that moves the brand forward
Vista’s whitepapers, slide decks, and other collateral build on the refreshed brand style, using the visual language to showcase each piece’s unique role within the larger brand ecosystem.
“We’ve always bucked the conventional investment mold, and the Jute team understood that right away. They brought our personality to life across the brand, from the visuals to the tone to the overall experience. We’ve always had strong conviction in who we are and what we do. Now, other people can see it, too.”
