Brand identity, positioning + messaging, website + app design + writing, video
In a cluttered landscape, TaxDay asked us to help them stand out and attract a niche client for their specialized tax tracking app. Working with CEO Jonathan Mariner, we identified target audiences and developed unique positioning and messaging. We developed the TaxDay name, tagline, logo and brand guide. And we wrote and designed the Tax Day app interface and website, incorporating a sleek marketing video to explain the app to potential users.