Brand identity, app design + video | Tax tracking app


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In a cluttered landscape, TaxDay asked us to help the brand stand out and attract a niche client for its specialized tax tracking app. Working with CEO Jonathan Mariner, Jute Creative identified target audiences and developed unique positioning and messaging. We developed the TaxDay name, tagline, logo and brand guide. And we wrote and designed the Tax Day app interface and website, incorporating a sleek marketing video to explain the app to potential users.

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