Brand messaging + content strategy | Financial advisory firm

Rebranding, marketing + content strategy, positioning + messaging, collateral

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Hoover Financial Advisors

A family-run business with big goals, Hoover Financial Advisors partnered with Jute to get to the core of their unique value proposition. Starting with a series of workshops, Jute helped the HFA team strengthen their brand message and define their target clients, which was used as the basis for a new digital marketing + content strategy. We created a series of guides to help them understand their site analytics and made recommendations for improving and maximizing existing content.

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