Moda Health, Inc., a pioneer in the dental health insurance and provider support industry, came to us to create one powerful parent brand that could connect three of its established dental support subsidiaries. Working collaboratively with the corporate brand and marketing team, we developed a new identity—Astra Practice Partners—including a logo, tagline, messaging, and essential business collateral, plus a splash page and direct-mail piece for the brand’s introduction at one of its largest industry events of the year.