Interactive infographics are a visually compelling communication medium that, when done well, can communicate complex data in a visual format that’s highly shareable, memorable, and able to cut through the noise. Interactive infographics are:
Sticky
Ninety percent of the information transmitted to our brains is visual, and we process visuals 60,000 times faster than text. Visual cues help increase our ability to memorize or remember information.
Shareable
Infographics are highly shareable on countless platforms (Instagram, Facebook, Twitter/X, Pinterest, etc), so they provide a great opportunity to go viral. Interactive content can increase conversion up to 3x.
SEO-friendly
Four out of five marketers agree that interactive infographics have evergreen value, which translates to repeat visitors and more backlinks that improve your search engine ranking.