How to tell your best brand story:
Your personal origin story reveals how you got started, as well as what you went through to get there, and why it matters. For origin stories to be authentic and memorable, they should include a combination of five key ingredients:
- The memorable story you tell over and over again
- The struggles you faced getting started and how you faced them
- When you saw a path or solution that others didn’t
- Where you took a measured leap of faith that paid off
- The moment you knew it was all worth it
Whether you are writing your brand’s business story (or your own), developing an elevator speech, or writing a company profile, we can help.